Market and feasibility
Assess demand, customer needs, competition, and the conditions for entering or developing a market.
Research & insight
Research built around the decision you need to make.
ENCIETY designs and delivers research that helps organizations understand customers, markets, services, and communities. We agree the scope and method around your question.
What research can help you understand
Start with the question, then choose the method
Customer experience and loyalty
Understand satisfaction, service quality, customer journeys, and the factors influencing loyalty.
Brand and consumer insight
Explore brand health, consumer behavior, segmentation, and response to products or pricing.
Public services and policy
Gather citizen or stakeholder perspectives to inform service evaluation and policy decisions.
Research methods
A method selected for the question
The design may combine existing information with field research. The appropriate method, sample, and scope are agreed during project scoping.
- Desk research
- Online and face-to-face surveys
- Telephone interviews (CATI)
- In-depth interviews
- Focus group discussions
- Ethnographic research
- Mystery shopping
Project outputs
Findings your team can work with
Outputs are agreed for each project and may include an executive summary, analysis tables and charts, prioritized findings, recommendations, and a presentation or discussion session.
How we work
From research question to useful findings
- 01
Frame
Clarify the decision, objectives, and audience.
- 02
Design
Agree methods, sample, questions, and quality controls.
- 03
Study
Collect and analyze relevant evidence.
- 04
Discuss
Review findings and implications with your team.
Research is delivered as a scoped engagement by the ENCIETY team. It is not a self-service data platform or software subscription.
Tell us what you need to understand
We can help shape a research plan around your decision, organization, and available evidence.
Discuss a research project